Pachter Says Call Of Duty Is Biggest Mainstream Franchise
In an interview with Industry Gamers, Wedbush Securities analyst and video game market guru, Michael Pachter has stated that he believes Call of Duty is now the biggest mainstream franchise and has clinched the top spot from Rockstar’s million dollar baby. Oh really? The reasons for this should be fairly obvious to everyone - too obvious - but Pachter spells it out. He says that the main reason for Call of Duty’s meteoric rise in the mainstream is primarily due to how Activision has annualized the franchise....